Meanwhile, precisely the same data demonstrate that the quantity of consumers that Entrepreneurs could arrive at with ads on YouTube in Hong Kong remained unchanged among Oct 2023 and January 2024.
You’ll find our total Digital 2024: Hong Kong report from the embed underneath (Click the link if you can’t see that, or if you can’t change the slides).
However, as we mentioned during the Facebook area higher than, adjustments from the viewers reach figures printed in Meta’s ad setting up applications don't always correlate with All round improvements in its platforms’ active person bases.
Due to this, we suggest caution when evaluating the social media marketing person values printed On this yr’s reviews with Individuals revealed in preceding years, Specially mainly because variations in described values would be the result of “corrections” from the supply data, along with adjustments in precise user conduct.
To learn more about these alterations, you should see this article, in addition to our thorough notes on data.
“Approximated viewers dimension is not really a proxy for regular or daily active consumers, or for engagement. Estimates aren’t made to match population, census estimates or other sources, and will vary dependant upon elements such as what number of accounts throughout Meta systems a person has, the quantity of short term readers are in a particular geographic site in a offered time, and Meta consumer-documented demographics.”
For instance, client investigate results posted by GWI often offer pretty a different picture of X use by gender compared with X’s have viewers data.
Get refreshing insights: our useful social media overview web site will help you keep up-to-date with world wide social websites developments, supplying essential headlines for social websites adoption, in addition to the latest user figures for the whole world’s most generally utilised social media platforms.
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Permit’s just take a more in-depth take a look at what the latest numbers convey to us, starting off with some important context concerning the population of Hong Kong.
These headline stats offer an excellent overview on the “state of digital” in Hong Kong, but as a way to seem sensible of how digital tendencies and behaviours are evolving, we need to dig deeper into your data.
The very first introduced figures are identified as "advance estimates". The progress estimates contain the actual expansion of All round GDP and its significant expenditure factors. When additional data turn out to be obtainable, the advance estimates will probably be revised.
▶ Seeking far more LinkedIn stats? Click this link to examine our in-depth LinkedIn data for every place on the earth.
Nonetheless, it’s well worth noting that X infers its buyers’ gender, by analysing signals including the title that end users enter of their profile, and their broader exercise within the platform.